Cobalt’s ascent to category leader: 200% growth and a national broadcast moment
Cobalt aimed to elevate its presence in a crowded cybersecurity market and position itself as the authoritative voice in Pentest-as-a-Service. I designed a rigorous, data-driven media strategy that surfaced compelling vulnerability research and industry insights for national and trade audiences. Within a year, the program drove a 200% increase in positive press and culminated in a marquee segment on CBS Mornings—establishing Cobalt as a go-to source on modern data security.
CBS Mornings | Cybersecurity experts warn of emerging risks and scams in the metaverse
Business Insider | Cobalt secured $37 million by proving that “ethical hackers” will remain essential in an increasingly automated cybersecurity landscape
The Washington Post | Worried about cyberattacks? Stop skipping your software updates
TechRepublic | More than half of security professionals say they’re ready to quit