CallRail, a marketing analytics company, aimed to increase its visibility across national, regional, and MarTech media. I led a hands-on program combining bespoke media coaching, targeted outreach, strategic owned content, and narrative refinement. By translating CallRail’s expertise and DEI-driven insights into timely, compelling stories and blog posts, the initiative generated a 1,000% surge in media coverage within 90 days and earned a Fortune byline—strengthening the company’s reach and authority in the MarTech and DEI space.