CallRail transforms insight into influence
Overview
CallRail, a marketing analytics platform, sought to amplify its presence across national, trade, and regional media. I partnered with CallRail’s leadership team to craft cohesive stories for owned and earned channels, driving a 1,000% surge in media coverage in 90 days. The work culminated in a high-profile ghostwritten Fortune byline, establishing CallRail and its executives as credible thought leaders.
Impact at a glance
1,000% positive media growth in 90 days
High-profile Fortune byline
National visibility
Executive authority
Disciplines
Media relations
Narrative development
Executive media training
Content writing
Atlanta Business Chronicle | CallRail prioritizes employee wellness during the pandemic
Fortune | Without psychological safety, BIPOC employees won’t return to the office
Atlanta Inno | New CallRail CEO Marc Ginsberg talks priorities, transition
Blog | New data from CallRail reveals impact of pandemic on small businesses
Blog | New CallRail data reveals the top marketing priorities for today’s law firms
Blog | Bigger and better: CallRail celebrates record growth and its tenth anniversary