Wikibuy commands Black Friday: 128M impressions and a national broadcast spotlight

Wikibuy set out to stand out amid the crowded Black Friday media landscape and position itself as the essential tool for holiday shoppers. I built a data-driven news engine that translated proprietary savings insights and regional shopping trends into compelling national and local stories. The program delivered 128 million impressions and secured a national broadcast segment at the height of the holiday season, elevating Wikibuy’s visibility and reinforcing its value proposition when consumer attention was at its peak.